This dynamic logo features 32 different versions of the “A” wordmark, each inspired by athletes, artists, and cultural advocates who are linked to Los Angeles by their life stories. LA28’s unveiling of the official logo for the 2028 Summer Olympic and Paralympic Games is another excellent example of branding that strikes a chord. Countless brands did just that in 2022, to show their solidarity with Ukraine in the context of the difficult times that the country’s population was entering, morphing their legacy logos into blue and yellow logo marks. As long as it comes from a genuine place of support and awareness, you can animate any logo to stir positive or encouraging emotions. If there’s one thing that logo animation excels at, it’s the ability to display a composition that plays on a viewer’s heartstrings. And you can continue the storyline in countless other ways, via animated iconography, onboarding screens, infographics, ads, process walkthroughs, etc. A static logo can simply not compete in this regard! Motion design can be a total game-changer for your brand. Putting your logo in motion gives you the chance to add context and depth and, most importantly, to clue your audience in on what they stand to gain by becoming consumers of your products or services. Animated branding assets are following suit, and allowing designers and marketers to become better storytellers. Video content is clearly becoming paramount to a successful brand strategy – from explainer videos to video testimonials for social proof and short-format videos that have become the norm on most (if not all!) social media platforms. Compared to a static logo, an animated logo will stand out with a clearer display of your brand’s personality, more information expressed, and a glimpse of interest that sparks a desire to find out more about the brand. Once you take up center stage in a prospect’s view, seize the opportunity to make a smashing first impression with motion graphics. Motion in branding has the same focus-holding effect! And there’s no doubt that movement gets the most attention, no matter what type of media consumption we are looking at. Grab People's AttentionĪttention is the first element of value that you can gain from your customer base – way before conversion, customer satisfaction, and established brand loyalty, we need to zero in on grabbing attention. Logistics aside, let’s delve into the benefits of an animated logo! 1. SVGator has all the assets that you’d expect a no-code logo animation maker to have: feature-rich SVG drawing and editing tools, advanced animators, a timeline for animating with keyframes, and an intuitive interface that makes it extremely easy to master, even for beginners. While there are some “bigger picture” factors to consider when deciding how tame or unconventional you want the animation to be, the skill factor is a non-issue when you’re working with the right tool. You can reap all the benefits we go over in this article with or without reaching for complex motion graphics – as long as the final product is consistent with the rest of your brand identity.

The design of a logo animation can be as subtle or as spectacular as you wish, depending on how flexible your branding style is. The main difference is that the animated version will be put in motion with a bit (or a lot!) of extra flair. To wrap it up, we go over the best places where you can use your logo animation and show you our favorite examples.Īn animated logo is at its core a composition of the same elements that your static logo is made up of. We then look at a “static vs animated” comparison to show you just how much you stand to gain from putting your logo in motion. This blog post breaks down the benefits of an animated logo – from the ability to engage an audience, to cutting down branding costs.

I want to animate my logo with adobe animate